SSAW no. 29 May 2026

Established in 2012 and based in Helsinki, SSAW is a biannual fashion and culture magazine where purity and timelessness take center stage in a fast-paced world. Beautifully printed and thoughtfully designed, it is crafted to be a true collector's item that maintains its relevance over time.
A diverse team of international contributors works together to produce a publication that breaks the mold through unique editorials and exclusive interviews. The magazine’s focus is to showcase renowned avant-garde designers, leading luxury brands, and emerging talents in a new light, while also providing a platform for key figures within the fashion business.